linerea.blogg.se

1. Alexa integration goodtask update#
2. Alexa integration goodtask full#
3. Alexa integration goodtask professional#
4. Alexa integration goodtask series#

This helps eliminate a lot of issues before they become serious. It’s important to have these guidelines up front so that everyone who is representing your company online is clear about what to do and not to do. Within the communications plan are goals that are supported by social media along with guidelines for social media use. Every organization should have a strategic plan upon which a communications plan is built to support the strategic objectives. To be thoughtful and targeted with the time your organization spends on social media, you need to focus on specific goals. This is just one example of how important it is to have a crisis plan/disaster recovery plan. The organization took down the offending tweet and rather than ignoring it, they did disaster recovery well, putting out a tweet assuring followers that “the Red Cross is sober and we’ve confiscated the keys”. It mentioned beer and included the hashtag #gettingslizzerd.

Alexa integration goodtask update#

The American Red Cross famously had a staff member accidentally send out an update on Twitter through the organizational account that was meant to go out through a personal account. Whatever the case may be, a rapid but thoughtful response is important and you can only respond if you are listening. If they are false or inflammatory you may not want to fan the flames by responding. If they are an opinion, you may want to acknowledge them and describe your position. If the comments are true, you may want to address them directly and describe your response. Hopefully others will praise you as well, but it’s important to respond in a thoughtful way to negative comments. You can’t please everyone and likely someone has – or soon will – complain about your company online. Negative mentions of your brand will happen.

Searches that can be set up on listening tools like NetVibes, HootSuite or other similar tools also provide updates on terms or phrases, including hashtags. Setting up Google Alerts for your organization name, acronym, or other related terms provides you with email updates as they happen. The best way to prevent fraud and keep your organization’s good name online is by listening. Important reminders Kerry provides include monitoring your online presence by setting up searches and alerts that tell you when you or your business are mentioned being thoughtful about responding to negative posts having both a crisis plan that is tested and a communications plan that includes guidelines for social media.

Alexa integration goodtask full#

You can see her full online reputation management presentation on Slideshare by clicking here.

Alexa integration goodtask professional#

Kerry is also an instructor in the Professional Social Media Certificate course and spoke recently about online reputation management. She is the social media staff trainer for the County of Sonoma, columnist for the North Bay Business Journal, a Vistage speaker, and an independent consultant.

She who wrote the book “ What You Don’t Know About Social Media CAN Hurt You: Take Control of Your Online Reputation”, which covers reputation management, risks and liabilities. One of the leading experts on social media risk is Kerry Rego, a social media & technology trainer, author and keynote speaker. From damaging your professional or personal reputation to being snooped on by the government, sharing your life in public carries potential hazards.

Alexa integration goodtask series#

Third in my series Inside the Professional Social Media Certificate course at Sonoma State University.